How to Set Up Hotel Segmentation: Tips on Modern Segmentation Strategies

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  • Scott Quigg
    Post count: 12

    Defining a useful segmentation strategy for a hotel can be very complex. The main obstacle is that hotels experience limited flexibility. Quite often, chains provide segmentation structures that were defined 20 years ago and don’t allow hotels to make changes based on their individual properties’ specifications or developments.

    • This topic was modified 1 month, 3 weeks ago by  Scott Quigg.
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